It’s tough out there. And loud.

Imagine your business as a house. Your marketing, colour palette and your website make up the facade, but the brand strategy is the foundation. Without it, the whole thing will topple over at the slightest gust of wind – which would be a total waste of your time and money. 

But more than just what your house looks like, you need to consider what it feels like. From your mission statement, brand positioning, and key messages to establishing your brand personality, voice and tone – I can help you create and refine all the communication tools you need to connect with your customers in the most effective, one-of-a-kind and future-proof way. 

Once your brand foundations are solid, it’s time to use them to construct strategic, personality-driven copy to show the world who you are. 

Whether you need web copy, product copy, ad copy, UX copy, social copy, EDMs – or words for any platform or surface, really –I’ll craft the kind that connects and gets your customers’ attention. I’ll help you articulate what you do and why it matters, so people understand how it benefits them. 

You’ve built the proverbial house that is your business, now it’s time for your customers to come. Content marketing is a great way to invite them to the party.

Content mix and cadence are important, but so is understanding your sales and media channels and using them to leverage your fabulous brand and killer USP. I’ll help you define the content marketing solution best for your business through careful and efficient planning and execution.

Have you DIYed your website, emails or marketing materials, but you’re unsure if they’re compelling enough? 

With a content audit I can take an in-depth look at what you’ve written, and give you some helpful suggestions on where to sharpen your current efforts for a better chance of connecting and making an impact. 

Together, let’s transform your words from lacklustre to love it.